Fashion

6 Things No One Tells You About Being a Blogger

From the funny parts to the anxiety-ensuing parts, here are six things no one tells you about being a blogger.

5 Things No One Tells You About Being a Blogger

Poncho / Jeans / Boots / Bag / Lip liner (105) / Lipstick (810)

5 Things No One Tells You About Being a Blogger

If you want good content, you’re going to have to put your ego aside…
I think this is a good point to start on. For anyone that follows along on Instastory, you may have seen my behind the scenes stories on this shoot. I got up at 6am, got dressed and took my tripod out into the street to shoot some content before work. And as if I don’t garner enough of an audience already from standing there posing by myself in front of a tripod, this time I was shooting winterwear. Decked out in a furry poncho and knee-high boots in 30-something degree heat, you can only imagine the amount of people who stopped to stare. Luckily, for me, I’m completely past the point of caring. I honestly couldn’t give two hoots about people silently judging me from behind the blacked out windows of their Nissan Patrol, but it didn’t used to be that way. I used to get so embarrassed, which resulted in crappy photos taken in my garden where no one was watching. But unfortunately you’re going to have to put yourselves in these awkward positions and let people stop and stare at you if you want to achieve the level of content you’re after. You get used to it, though – promise.

It’s all just smoke and mirrors…
Well, a lot of it anyway. In an age where mental health is directly affected by social media, it’s so important to remember that not just bloggers, but most people online, will only post a fraction of their lives; they only share what they want you to see – most of which has been Facetuned and Skylabbed to sh*t. I’d be lying if I said I hadn’t tried out some of these techniques myself, but as soon as airbrushed my first picture, it left me thinking about the kind of messages I am sending out online – particularly to any young girls who might be following. Comparison is the thief of joy and I’ve seen first hand the effort it takes to create the perfect Instagram and give off the illusion that your life is #goals, so don’t for a second beat yourself up about not having the perfect life, because neither do these people on social media.

Your successes and your failures are there for everyone to see…
Professionals who works in an office or on a desk job of sorts will never share how far off their targets they are on Instagram, or their quarterly KPIs on Facebook (and if they do, you need to unfriend them immediately). They can choose exactly how much of their successes and their failures they want to share online. With bloggers, however, it’s there in black and white¬†(and sometimes a VSCO filter or two) for everyone to see: it’s written in the number of #sponsored posts you share, it’s written in your Instagram following, it’s written in your engagement rate. People can, quite literally, see how well you’re doing every single day, and when you think about it, that can be pretty damn anxiety-ensuing. Which brings me on to my next point…

It’s ok to get upset about the numbers on Instagram…
With that said, I am fully aware of how trivial and ridiculous it sounds when I complain to Ed that I’ve lost 50 followers on Instagram overnight, or that a photo I’ve posted has less than 1% engagement. But you know what? Social media is a such a huge part of running our businesses that these numbers do, in fact, matter. A lot. If you saw a drop in revenue in your business you’d do damage control, right? You’d find the root of the problem, you’d create new marketing strategies and you’d keep a bloody close eye on those numbers. Well, blogging is no different. We are monetizing these channels, so, whilst it may sound absolutely ridiculous to say out loud, it’s ok to get frustrated with social media numbers.

We don’t have giant closets with hundreds of clothes and bags…
Well, I certainly don’t.

…and borrowing outfits to shoot can be an absolutely b*tch.
I’ve touched on this in an old blog post, but I think it’s worth a mention again because, for me, this is the hardest part of blogging. Keeping up with your content and aiming to post regularly is a duty in its own right, but when it involves loaning clothes from various brands, things start to get messy. Not only can it be pretty time consuming to get in touch with PRs, get the emails going back-and-forth, schedule a time to visit the store, then actually go in to a mall and pull the items, but it’s the aftermath that really gets me. Clothes need to be dry cleaned before they’re sent back, sometimes the dry cleaners will take it upon themselves to cut off the labels in brand new clothes and throw them away (which poses a pretty big problem when you’re trying to return them) and if you’re wearing one of said outfits to a 10-hour event, there’s a high chance that something will get spilt or dropped on you. And this all happens when you’ve been given a 48-hour turn-around time from when the clothes leave the store to when they need to land back on that till, absolutely spotless, ready to be added back into the stock. Oh I have plenty of stories.

5 Things No One Tells You About Being a Blogger5 Things No One Tells You About Being a Blogger

5 Things No One Tells You About Being a Blogger

5 Things No One Tells You About Being a Blogger

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